The Strategy

Jez Goodman
Economic Development and Regeneration Manager

Tel. 01270 685906
Send email

Crewe StationCrewe MarketCrewe HousingCrewe Costa CoffeeCrewe College

All Change for Crewe is an ambitious strategy to support
Crewe’s economic development over the next 20 years.

The strategy intends that by 2030 Crewe will be:

  • a nationally significant economic centre with a total population in excess of 100,000 people (currently it has about 83,000)
  • one of the leading centres for advanced engineering and manufacturing centres in England
  • recognised as a sought-after place in the South Cheshire Belt for people to live, work, put down roots, and develop their talents.

All Change for Crewe is now moving forward from development to delivery through five complementary aims.

The sustainable economic development and growth of Crewe


Strategy element Key focus areas
Crewe’s knowledge economy
people and businesses
  • Improve attainment levels in low-performing schools, and increase levels of skills/qualifications
  • Align Further/Higher Education provision with the needs of knowledge-based and growth-orientated sectors in the local economy
  • Support existing major employers in developing their in-house skills, and more generally help to nurture new and innovative businesses
Crewe’s connectivity
and linkages
  • Develop the railway station as a high-quality and high-performing gateway into, and out of, the town
  • Introduce measures to reduce congestion on the strategic road network, to enable internal movement
  • Establish stronger linkages to neighbouring city-regions and the economic opportunities they offer
  • Ensure Crewe has a competitive Next Generation Broadband infrastructure
Crewe’s physical development
  • Develop a high-quality offer in the town centre, and ensure that local businesses’ needs for accommodation are met
  • Realise the successful development of the Strategic Regional Site at Basford
  • Enable the co-ordinated release of development land for housing, to assist the town’s population growth
Crewe’s liveability, local
transport and aspiration
  • Tackle the physical challenges in the deprived areas abutting the town centre, and ensure more generally all communities are served by quality public transport links
  • Improve the opportunities for Crewe’s children and young people through a specific focus on improving schools
  • Address the challenge of Young People not in Education, Employment or Training (NEET)
Crewe’s image, perception
and leadership
  • Ensure inspirational and ambitious civic leadership across the public, private and voluntary/community sectors
  • Devote greater attention and energy to acquiring, developing and retaining premium leadership as a priority for the area
  • Develop a dedicated and energised marketing/inward investment campaign to transform out-dated perceptions of Crewe and its capabilities


Download the prospectus